Today, we’ll get right down to business and look at 5 essential web design tips for sites that are well optimized for the search engines. Here goes…
Tip #1: Be sure to have plenty of written content throughout your website.
In fact, when it comes to SEO web design tips, we should put this one above all others. It is that important. Here’s the thing—the search engines absolutely depend on your site’s written text to index and rank your site. Without lots of helpful, descriptive text content on your site, it is simply invisible to the search engines.
Tip #2: Use title meta-tags as they were meant to be used.
Your web pages’ title tags should never just contain the name of your organization or some other universal tag site-wide. Instead, be sure that each page of your site uses its own unique title tag that accurately and concisely describes what that page is all about. This might be the same or similar when compared to your page’s headline text—and this is just fine…that’s a perfect place to start.
Tip #3: Forget about keyword stuffing.
This essential web design tip for a well SEO’d site is more about what not to do. And it’s plain and simple to follow: do not keyword stuff on your site. Don’t add dozens of keywords to your Meta-tags for each page; don’t use hidden text on your pages; and don’t artificially “optimize” your content to be a certain percentage of one keyword phrase or another. This is not natural, and as such, it is both a waste of time and a great way to get blacklisted from the search engines.
Tip #4: Use clear link-based navigation.
Tip #5: Keep your site up to date.
If your site is mostly static, it is necessary to make some kind of improvements and additions over time when it comes to your content. Search engines don’t always pay much attention to sites that appear “dead.” At the same time, if you use a CMS like WordPress or other dynamic software to power your site, make sure the latest versions and updates of the software are always in place—this keeps your site secure first and foremost, but it’s probable that the algorithms take notice of this aspect too.
There are many more good website design tips for well SEO’d sites we can share with you in addition to these 5 essentials.